Author: marcusbrooke

The University of Queensland research on 'granfluencers' provides evidence that using older influencers who defy negative stereotypes has a quantifiable positive impact on brand attitudes and purchase intentions . This challenges the youth-centric model of influencer marketing and suggests that for Boomer audiences, relatable, authentic role models who reflect their own values and aspirations are more effective than younger influencers. Official Website: Coklat777